Abstract
Meeting the need for transportation when the population will reach nine billion people in 2050 will be challenging for our societies: Driven by external costs like global warming, noise or congestions and supported by new policies and growing customer awareness, the current mobility paradigm based on cheap fossil fuel energy and high CO2 exhausts comes to its social, economic and environmental limits. Innovation can provide value propositions to meet the mobility needs of future generation. Innovation in products will foster new energy efficient, low CO2 emitting electric vehicles. Innovation in services, triggered by the net economy, will simplify travels, improve the value of time, the use of assets like cars, bikes, parking, taxis, plane etc. while driving or parking and emphasise environmental aspects. Customers can in this way cut costs, extend the mobility means, meet people etc. Bundling mobility solutions will further facilitate access to seamless mobility experience. Jugaad innovation and reverse innovation finally can meet the needs of developing countries and subsequently of developed countries and provide methods on how to do more with less. The value propositions of mobility solutions will therefore deeply impact the future: new raw materials, components, vehicles and services will emerge; new players will reshape the value chain, capture competitors’ customers and customer value, thus challenging traditional OEM’s with new products and services; even customer will be part of the value chain and become prosumer (either consumer or producer, as the case may be). Simultaneously sustainable mobility will rise and propose an answer to the current systemic challenges and externalities our societies are facing.
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