Representative Conceptions Of Sustainable Development
To maximize simultaneously the biological system goals (genetic diversity,
resilience, biological productivity), economic system goals (satisfaction of basic needs,
enhancement of equity, increasing useful goods and services), and social system goals
(cultural diversity, institutional sustainability, social justice, participation) (Barbier,
1987: 103).
Improving the quality of human life while living within the carrying capacity of
supporting ecosystems (The World Conservation Union, United Nations Environment
Programme & Worldwide Fund for Nature, 1991: 10).
Sustainability is a relationship between dynamic human economic systems and
larger dynamic, but normally slower-changing ecological systems, in which (a) human
life can continue indefinitely, (b) human individuals can flourish, and (c) human cultures
can develop; but in which effects of human activities remain within bounds, so as not to
destroy the diversity, complexity, and function of the ecological life support system
(Costanza, Daly, & Bartholomew, 1991: 8).
A sustainable society is one that can persist over generations, one that is far-seeing
enough, flexible enough, and wise enough not to undermine either its physical or its
social systems of support (Meadows, Meadows, & Randers, 1992: 209).
Sustainability is an economic state where the demands placed upon the
environment by people and commerce can be met without reducing the capacity of the
environment to provide for future generations. It can also be expressed as . . . leave the
world better than you found it, take no more than you need, try not to harm life or the
environment, and make amends if you do (Hawken, 1993: 139).
Our vision is of a life-sustaining earth. We are committed to the achievement of a
dignified, peaceful, and equitable existence. We believe a sustainable United States
will have an economy that equitably provides opportunities for satisfying livelihoods
and a safe, healthy, high quality of life for current and future generations. Our nation
will protect its environment, its natural resource base, and the functions and viability of
natural systems on which all life depends (U.S. President's Council on Sustainable
Development, 1994: 1).
Sustainability is a participatory process that creates and pursues a vision of
community that respects and makes prudent use of all its resources-natural, human,
human-created, social, cultural, scientific, etc. Sustainability seeks to ensure, to the
degree possible, that present generations attain a high degree of economic security and
can realize democracy and popular participation in control of their communities, while
maintaining the integrity of the ecological systems upon which all life and all
production depends, and while assuming responsibility to future generations to provide
them with the where-with-all for their vision, hoping that they have the wisdom and
intelligence to use what is provided in an appropriate manner (Viederman, 1994: 5).
Sustainability
thus goes beyond ecological efficiency to also include social sufficiency;
it goes beyond "The Natural Step" (Robert, 1994) to include social and
economic steps.
Sustainability may represent an emergent "hypernorm,"
under which a range of ethical belief systems will converge to
limit the moral "free space" of organizations (Donaldson & Dunfee, 1994;
Taylor, 1989).
Organizations in harmony with sustainability will increase the quality of
life in equitable ways that maintain or reduce energy/matter throughput.
Admittedly, the suggested research agenda is extensive and radical.
Does sustainability require organizations to develop a sense of place, to
become rooted in communities? Do forces of globalization and the mobility
of financial capital systematically work against the idea of organization-in-community?
Does free trade work to the benefit of all or only serve
a narrow range of established interests (Bhagwati, 1993; Daly, 1993; Lang
& Hines, 1993)? Does sustainable develop ?
Some theorists argue that business is the only institution
in the modern world powerful enough to foster the changes necessary for
ecological and social sustainability (Hawken, 1993). However, in order to
harness this power, sustainable behavior must become a source of competitive
advantage (Collins & Porras, 1994; Makower, 1994; Scott & Rothman,
1994; Shrivastava, In press). There will also need to be major shifts
in public policies to provide appropriate signals for pushing and pulling
organizations toward sustainability (Schmidheiny, 1992).
According to The World Bank, "the achievement of sustained and
equitable development remains the greatest challenge facing the human
race" (1992: 1).
If the Academy is to "matter,"
according to Hambrick, it must "make significant contributions to the
solution of major problems facing our society" (1994: 15). Imagine the
impact the Academy could have if members genuinely accepted and oriented
their work in accordance with "The Earth Pledge" of the June 1992
United Nations Conference on Environment and Development:
"Recognizing that people's actions toward nature and each
other are the source of growing damage to the environment
and resources needed to meet human needs and ensure survival
and development, I PLEDGE to act to the best of my
ability to help make the Earth a secure and hospitable home
for present and future generations. "
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